Thursday, May 30, 2013

New Databases Provide Marketing and Demographic Data

Recently the library added two exciting new databases for anyone looking for marketing data: Market Share Reporter and PMB (Print Measurement Bureau) Category Reports.

Screenshot from Market Share Reporter
Market Share Reporter is an annual publication that offers exactly what the title suggests: comparative market statistics for companies, brands, and services. How does Tim Hortons stack up against the competition, globally? Who are the top craft beer makers worldwide? Where in the world is the strongest market for future sales of smartphones? And will Samsung succeed in its bid to dominate the smartphone market?

Data is pulled from articles in a wide range of business publications, and all data sources are cited.

Also available online is a related publication, Market Share Reporter: Trends over Time, which offers a collection of market share data from the top 50 subjects covered in over 20 years of Market Share Reporter, including industry overviews, timelines, and more.

Screenshot from PMB Category Reports: Types of
Chewing Gum Most Often, by Percentage
PMB (Print Measurement Bureau) Category Reports show Canadians' use of more than 3,500 products and services, based on an annual survey. Data provided includes demographics, attitudes, media consumption, retail outlets, and brands used. Use PMB Category Reports to answer questions such as:

  • Is Toronto a good market for specialty teas? What's the best target demographic?
  • In which stores do British Columbians tend to buy their gardening supplies?
  • Do Canadians aged 65 and older use Facebook?
  • Where in Canada will I find the largest number of motorcycle owners?
Download your data as an Excel spreadsheet, or graph it online in a variety of chart formats. PMB Category Reports requires the Firefox or Internet Explorer browsers.

Friday, May 17, 2013

Victoria Day Weekend Hours

We hope you enjoy the long weekend. There is some sun in the forecast! Please find below the library hours for May 18th-20th:

Open 1-5
Remember that the library catalogue and databases are available from off campus all the time! Regular hours resume May 21st.